As the old adage goes, “You have one chance to make a good first impression.” And when a potential client walks into your salon for the first time, their first impression is the lynchpin on whether or not they become a loyal customer. Would you rather them see a floor strewn with hair, sloppy stylists and messy work stations, or a salon that sparkles with professional-looking stylists? Not only is a dirty salon a hazard to acquiring new clients, it’s a hazard to the retention of your current clients.
Put Your Salon’s Best Face Forward
Your salon’s appearance is the very first thing a client sees. If you have faded or peeling paint, give everything a fresh coat; a color theme running throughout the salon is very appealing and eye pleasing. Keep your fixtures updated and working; if something is broken, have it fixed it immediately. Make sure the salon is well-lit and bright. Consider featuring local artists each month to keep your salon’s art fresh and unique. (more…)