Over 14 years of experience in editing, writing, and communications, as well as marketing a variety of clients and products utilizing traditional and digital marketing practices. Focused skills in client and vendor relationships, project management, marketing consulting and development, budget strategy and ROI evaluations, media buying, report analysis, editing and quality assurance, content creation.
Experienced in WordPress, CoSchedule and in-house Content Management Systems, Jira, Asana, Groove, IO Analytics, Google Analytics, pulling/analyzing internal reports, MailChimp, Silverpop, Constant Contact, Adobe InDesign, and HTML/CSS.
2007-Present: McCracken Communications, LLC
Freelance Marketing & Content Development Specialist
Specialized focus in creation and revision of digital and print collateral. Develop/implement client campaigns with comprehensive strategies. Analyze ROI and recommend future initiatives with a focus on budget optimization.
Current clients include Lending Tree, Magnify Money, Student Loan Hero, Millennial Money Man. Previous clients include Briz Media Group, RevSpring, Regale Winery and Vineyard, The Spa ~ Los Gatos, the Overlook Village Business Association (2013-2014 Street Fair Coordinator), United Advantage Credit Union (required grant writing, fundraising, and event coordination/management), PetSmart, the Professional Beauty Association, and Augspurger Komm Engineering Inc.
2020: Big Life Journal (remote)
Responsible for formulating company content strategy and plan/manage the editorial calendar. Create and manage company style and voice/tone guide. Hire, manage, and develop freelance writers. Edit all blog and company content, and optimize for SEO. Work with social media mangers to repurpose blog content for social media. Create weekly email newsletters.
2019-2020: Dataquest (remote)
Managing Editor & Project Manager
Create processes around project management, helping to keep authors on track and more productive. (Due to new processes, we have released more courses during my tenure than in all of 2018.) Responsible for creating and maintaining voice/tone and style guides, and working with engineering and marketing teams to ensure that courses launch as planned. Manage copy editor.
2017-18: Student Loan Hero (remote)
Quarterbacked the editorial team, ensuring the entire team had the resources, training, and direction to execute efficiently on the editorial mission. Additional responsibilities included onboarding and training editorial staff, developing and optimizing editorial and cross-functional processes, maintaining team’s time-off calendar and budget, and ensuring team had the analytics and tools they needed to succeed.
JANUARY 2017—DECEMBER 2017, Sr. Digital Editor
Main responsibilities were editing and publishing articles via WordPress. Other responsibilities included keyword research, completing monthly projects to improve editorial processes and support company’s quarterly goals, collaborating with writers, creating and maintaining the SLH style guide, responding to online help desk tickets, replacing and fixing broken links and errors on the site.
2014-17: Fuel Medical (Camas, WA)
Quality Assurance Manager
Responsible for final approval of all accounts’ creative assets and deliverables: checked for brand/design compliance and consistency, HIPAA compliance and overall effectiveness. Expedited and improved project manager workflow by developing processes and training tools to support consistent execution of campaign strategies, initiatives and collateral.
2011-12: SpringActive, Inc. (Tempe, AZ)
Created digital/print collateral materials. Project manager for complete overhaul of company website, including the addition of new media and photography. Coordinated company presence and activities at industry events and trade/consumer shows.
2011: Boon Inc. (Tempe, AZ)
Public Relations & Communications Manager
Created and distributed all internal and public-facing documents. Managed all aspects of company publicity and media product placement. Developed advertising budget and campaigns. Built relationships with parent support groups, charities and media. Coordinated product catalog photoshoots, trade and consumer show activities, vendor presentations and all other events.
2009: Zog Media (Scottsdale, AZ)
Created all digital and public-facing collateral for new social media site. Extensive digital guerrilla marketing to pique public interest and generate media attention.
2007-11: Phoenix Picks [Westover Media] (Phoenix, AZ)
Provided editorial spotlight and support for local, independent businesses to increase sales and promote brand recognition.
2007-08: Virgo Publishing (Phoenix, AZ)
Acting as managing editor, led complete redesign of publication appearance, content, and brand. Managed editorial calendars and article assignments. Designed layout and managed production process monthly. Managed data content using company CMS.
For a list of references, please contact me.